Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Edición: Sybex (2007)
Idioma: Inglés
Formato: PDF
Contenido:
- Web Analytics—Present and Future
- Data Collection—Importance and Options
- Overview of Qualitative Analysis
- Critical Components of a Successful Web Analytics Strategy?
- Web Analytics Fundamentals
- Month 1:Diving Deep into Core Web Analytics Concepts
- Month 2:Jump-Start Your Web Data Analysis
- Month 3:Search Analytics—Internal Search,SEO,and PPC
- Month 4:Measuring Email and Multichannel Marketing
- Month 5:Website Experimentation and Testing— Shifting the Power to Customers and Achieving Significant Outcomes
- Month 6:Three Secrets Behind Making Web Analytics Actionable
- Month 7:Competitive Intelligence and Web 2.0 Analytics
- Month 8 and Beyond:Shattering the Myths of Web Analytics
- Advanced Analytics Concepts—Turbocharge Your Web Analytics
- Creating a Data-Driven Culture—Practical Steps and Best Practices
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